Privacy Policy

Firefly is committed to protecting the privacy of our visitors. This privacy policy governs the way we collect and use information both online and offline, including at www.firefly.art and its subdomains, including websites accessed through your mobile devices as well as downloadable mobile applications (“Websites”). A link to this policy is included in the footer information on every page of the Websites. Your use of the Websites or provision of personal information to Firefly as described below constitutes your agreement to the terms of this privacy policy.


We welcome your enquiries on our products or services on our website. An email address may be required during the process. Firefly will not use these email addresses in any way, unless permission to do so is specifically requested and granted. We will not share these email addresses with any third parties for marketing purposes.

The Websites use technologies such as “cookies” and “pixel tags” to improve the functioning of our website and your experience. Cookies are small data files that are automatically sent to your browser from a Web server and stored on your computer’s hard drive. Cookies enable us to remember what items are in your shopping cart, and to personalize your experience. “Pixel tags” are tiny graphical images embedded in emails or webpages. Pixel tags are used to determine what parts of a website a visitor has viewed, or whether an email was successfully opened. These technologies do not contain any personal information about you; they are used to gather information to analyze traffic to the Websites, to improve our content and navigation, to enhance our marketing efforts, to personalize your experience, and to provide online display advertising, and/or offline advertising, tailored to your interests based on your online behavior.

You may choose to set your browser so that it does not accept cookies. Most areas of the Websites will function without cookies, but cookies are required if you wish to register, sign in, or place items in your shopping bag. For an optimal experience with our site, we recommend that you allow cookies.

Firefly may regularly sends email to visitors to the Websites. Email recipients may opt out at any time by following the “unsubscribe” instructions included in the email message.

We collect and use the information you provide to personalize the Websites so that we can better meet your needs, fulfill your online order, facilitate customer service, inform you of products and promotional offers, analyze trends and collect statistics. We maintain the data that you provide, along with a record of your transactions, in secure databases. To best serve you, we may combine this information with data that is publicly available and data that we receive from other reputable sources. Our collection and use of visitor information varies with the type of visit or transaction.

Your privacy rights allow you to exclude your personally identifiable information (to “opt-out”) from disclosure to third parties for marketing purposes.

Firefly will ask you to provide personal information necessary to fulfill your online ticket order or brochure request, which may include your name, billing and shipping addresses, telephone number, and credit card number. This is the same information requested when you place a ticket order by telephone or in person at the exhibition. For online ticket orders or brochure requests, we also require your email address so that you can receive order, shipping, event, or other transaction-related emails, and so that we can communicate with you if we have difficulty processing your ticket order or request. When you purchase tickets, your credit card information will be stored temporarily on a secure server, and we will retain the personal information you provided with your order for our records, to facilitate customer service, and to inform you of Digital art-related programs and offerings.

When you purchase tickets or request a brochure, we may share the information you provide, such as your name and your postal address, with other reputable organizations and companies whose programs and services might interest you. Please note that the privacy policies of these organizations and companies may differ from ours. If you prefer not to have your personal information shared with third parties for marketing purposes, or would like to be removed from our mailing list, please contact us:

FrameMotion Studio Sdn Bhd (807717-H)

A-3-3A, Block A, No.1, Jalan PJS8/15, Dataran Mentari,
46150 Petaling Jaya, Selangor Darul Ehsan, Malaysia.

[email protected]


Firefly engages reputable third-party vendors in order to help us manage the Websites, process online and offline transactions, better respond to the needs of our visitors, and enhance our marketing efforts. This includes third-party analytics vendors such as Google Analytics and other marketing partners who serve advertisements across the Internet, offline, and sometimes on the Websites on the Firefly’s behalf. They may use information about your visits to the Websites and other sites to personalize advertisements for goods and services. Please click here for more information about how data is collected and processed in connection with the Google Analytics service. We and our third-party vendors or partners use analytics data for a variety of purposes such as to improve the design and content of our Websites, to help us learn things like what pages are most attractive to all of our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns.

Firefly may also share your personal information—including your name, address, email address, as well as a record of any transactions you conduct with us on our website or offline—with a third-party advertising partner and its service providers in order to deliver to you advertisements tailored to your interests on certain websites. Our advertising partner will make the data we provide anonymous. Although this website does not respond to a browser’s “Do Not Track” signal, you may opt-out of interest-based advertising. To learn more about the use of this information and about advertising tailored to your interests by third parties, or to opt out, visit the Network Advertising Initiative.

Firefly requires its vendors to maintain the confidentiality of the information to which they are provided access, and restricts these vendors from using or disclosing the information in any way without express authorization by Firefly.

The Websites may include links to third-party sites, apps and social media platforms (“Third-Party Sites”). Clicking on those links may allow Third-Party Sites to collect or share your data. Firefly does not endorse or control Third-Party Sites, each of which may be governed by its own terms of service and privacy policy, and  Firefly encourages you to read those privacy policies and terms so that you understand how Third-Party Sites process information. You, as a user, are solely responsible for all liability for any damages or other harm, whether to yourself or third-parties, resulting from your use of Third-Party Sites. You are reminded to take all protections necessary when accessing Third-Party Sites, particularly when downloading or purchasing anything therefrom.

The Websites may offer integrated tools and other social sharing features which let you share actions you take on the Websites with Third-Party Sites, and vice versa. Use of such features enables you to share information with friends or the public, depending on the settings you establish with the Third-Party sites that provides the social sharing feature. Firefly uses analytics tools provided by the social media platforms to help Firefly to understand how people interact with its social media presence, to identify trends and to carry out joint promotional activities with those platforms. Firefly receives from the social media platform aggregated statistical information about the performance of Firefly posts and promoted content, such as numbers of views and kinds of viewers. This data is aggregated and anonymized by the platforms prior to being made available Firefly.

Firefly may also use paid advertising and paid content tools provided by the social media platforms to help carry out advertising campaigns on social media platforms and to promote Firefly content on the social media platforms. Again, Firefly receives from the social media platforms only aggregated statistical information about interactions with its ads and paid content, such as number of views, number of times shared and so on.

For more information about the purpose and scope of data collection and processing in connection with integrated third-party tools and social sharing features, or use of the social media platforms, please visit the privacy policies of the respective entities at the following links:

Facebook and Instagram – https://en-gb.facebook.com/policy.php
LinkedIn – https://www.linkedin.com/legal/privacy-policy
Pinterest – https://policy.pinterest.com/en/privacy-policy
Twitter – https://twitter.com/en/privacy
YouTube and Google – https://policies.google.com/privacy?hl=en

Firefly makes every reasonable effort to ensure the security of transactions that occur on the Websites. To maintain data accuracy, prevent unauthorized access, and ensure the correct use of information, we have put appropriate physical, electronic, and administrative procedures in place to safeguard and secure the information we collect online. We utilize SSL (Secure Socket Layer) technology, which encrypts our visitors’ credit card numbers, names, and addresses.

Firefly may revise this privacy policy at any time. Check here often for updates.


Contact Us

FrameMotion Studio Sdn Bhd (807717-H)
A-3-3A, Block A, No.1, Jalan PJS8/15, Dataran Mentari,
46150 Petaling Jaya, Selangor Darul Ehsan, Malaysia.
[email protected]